BRAND STATEMENT

Accomplished Men's Fashion Design Lead with a proven record of delivering impactful, trend-driven designs that drive sales growth and offering consumer centric innovation through product and material developments. Successfully led the North America Men’s Design team across multiple product categories, to consistently meet department KPIs and expanding the brand's market reach through strategic collaborations with top global brands and influential brand ambassadors.

  • Create design concepts, color palettes, and print/pattern materials that align with brand identity, target consumers, and business goals.

  • Conduct in-depth global trend analysis and product innovation research to inform seasonal direction.

  • Develop innovative menswear pieces that enhance brand identity, integrate cutting-edge materials, and address evolving consumer preferences.

  • Partner with raw material teams to select fabrics that align with brand objectives, trends, and budget constraints.

  • Curate and style compelling showroom presentations with trend-driven looks that support sales strategies and buyer engagement.